At Inhouse Communications, we believe great PR starts with great relationships, compelling stories and a genuine understanding of the interiors industry. Founded by Laura Polito, an experienced PR professional with more than 20 years’ experience, Inhouse Communications specialises in creating the kind of media coverage that gets interiors brands noticed, talked about and remembered.
Based in West Yorkshire, Laura has spent two decades building strong relationships with journalists, editors, influencers and media across the interiors, home and lifestyle sectors. She understands what makes a story stand out, what editors are looking for and, importantly, how to turn a brand’s products and expertise into stories that people genuinely want to read.
From established interiors brands to ambitious businesses looking to grow, Inhouse Communications provides strategic PR that delivers real value. We combine extensive industry knowledge with a personal, hands-on approach – creating tailored campaigns that put your brand in front of the right people and the right audiences.
Our work spans home interiors, bathrooms, kitchens, furniture, windows, shutters, flooring, textiles and lifestyle, giving us an in-depth understanding of the sector and the media landscape surrounding it.
We don’t believe in PR for PR’s sake. We focus on quality coverage, meaningful brand exposure and opportunities that support your wider marketing and business goals – from securing national consumer features and expert commentary to building brand awareness through digital PR, backlinks and online coverage.
Inhouse Communications offers something that can be difficult to find at larger agencies: senior-level expertise, personal relationships and a genuinely hands-on service.
When you work with us, you work directly with experienced PR professionals who understand your brand, your objectives and your market. There are no unnecessary layers or passing your account from one person to another – just straightforward, knowledgeable PR designed around your business.
Whether you’re launching a new product, building your profile, looking to increase website visibility or simply want your brand to appear more consistently in the places that matter, Inhouse Communications can help you tell your story and get it in front of the people who need to hear it.
Because great brands deserve great PR – and great PR starts with a great story.
Getting featured in the right places matters more than being everywhere at once. Our PR service is built specifically for the interiors, garden and home furnishings sector, drawing on established relationships with national supplements, interiors titles and trade press.
Featured on PressLoft Find Out MoreWe manage content planning, creation and posting across your platforms, building a visual identity and voice that reflects your brand and speaks directly to your customer base. Packages flex to suit your needs.
Find Out MoreGood copy does the selling before your customer even picks up the phone. We write across every format your brand needs — product descriptions, blog content, email campaigns, video scripts, brochures and web pages.
Find Out MoreBeing found on Google is just as important as being featured in print. Our SEO packages help your website rank for the searches your customers are actually making — technical fixes, on-page optimisation and keyword strategy.
Find Out MoreSometimes PR and organic content need a paid boost to reach further, faster. We plan and manage advertising campaigns — from social ads to digital display — designed to put your products in front of the right audience at the right moment. Every campaign is built around clear goals, with reporting that shows exactly what your investment is delivering.
Find Out MoreBeyond individual channels, we offer a full marketing service for brands that want a single, strategic partner. This means pulling PR, content, social, advertising and SEO together into one cohesive plan — built around your goals, your audience and your budget. Rather than juggling multiple suppliers, you get one team who understands your brand inside out.
Find Out MoreTo discuss a project or how we can support your brand goals, drop us an email or give us a call – we'd love to hear from you.
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